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44 W 4th St.
New York, NY
United States

The Entrepreneurial Exchange Group is the leading resource for undergraduate entrepreneurial interests at New York University's Leonard N. Stern School of Business.


Meet the Leadership




Perry Ya is a Maryland native at NYU Stern studying Finance and Global Business with a minor in Social Entrepreneurship. He has been interested in entrepreneurship ever since he started (illegally) selling duct-tape wallets in his middle school hallway. While his days of being a duct-tape wallet tycoon are over, Perry hopes to find himself at the intersection of business and technology in the near future, either through his own startup or through venture capital.

When Perry isn't preoccupied with school or work, he enjoys longboarding through New York streets, playing the piano, taking photos, and skiing. One day, he hopes to be able to travel the world. Feel free to reach out to him for class recommendations, Instagram pages to follow, or anything in between. 

Annette LeE

Vice president 

Annette is currently a junior at NYU Stern studying Finance and Management. She hopes to make a difference in the world by combining her studies with her passion for positive creation. She would love to work in a firm that challenges the status quo, while producing as many successful reality TV shows as she can.  

She loves using her position at EEG to bring in speakers that reflect the importance she places on unique business models, creative business to consumer relations, and standout social marketing (such as "By Chloe" and "Birchbox"). In her free time you can find her looking for obscure fruits to post on @Juicy_Jems, watching TISCH approved movies like "Ten Things I Hate About You", or roaming the city in search of Michelin Star restaurants she hopes to someday afford. Please feel free to reach out to her for coffee, she knows many "cute spots".


Arkin Khosla

Vice president 

Arkin is a junior at NYU Stern studying Finance and Computing and Data Science. He is originally from New Delhi, India, and came to New York when he was 17. Arkin started a company of his own, Brandifize, when he was 15, which provided low cost web development and graphic design services for startups. He is interested in learning about new companies and emerging technologies. Outside EEG, Arkin is involved with 180 Degrees Consulting and Beta Alpha Psi. He enjoys playing golf and basketball in his free time. Arkin is a huge foodie and enjoys exploring new restaurants - especially Asian! Feel free to reach out to him if you have any questions about school, entrepreneurship, or life!

Geenie Choy


Geenie is currently a sophomore at NYU Stern studying Finance and Marketing. Her interest in entrepreneurship spawned from selling junk food from her locker in middle school while encouraging teachers to ban junk food on campus as a student council representative to keep her monopoly. She hopes to explore the creative side of business and to be exposed to people of different backgrounds and skill sets through EEG. Outside of school, Geenie enjoys eating Asian cuisine, online shopping, and watching Netflix.

Joanna Zhu


Joanna is a sophomore at NYU Stern and wants to study Finance and Marketing with a minor in Graphic Design. She is interested to learn more about entrepreneurship and hopes to have a career that can combine her interests in marketing and design. Outside of school, Joanna enjoys painting, watching cartoons, and eating good food. She firmly believes that food tastes best when delivered straight to her dorm, so she spends a lot of time exploring delivery apps. Please feel free to reach out to her for any food or delivery app recommendations.

Tommy Guo


Tommy is a junior studying Comp Sci and Business. He really wants to be an entrepreneur or a software engineer after college. Before coming to NYU, Tommy founded a startup that gives disadvantaged students a music education by pairing them with college musicians. Outside of school, Tommy loves to play board games and video games. If you want to play Catan or learn about how to become involved in tech while at Stern, reach out to him.

Rachel Zhang

director of Marketing

Rachel is a true Southern California native—meaning that she loves sunshine, long car drives down PCH, and acai bowls galore. Currently studying Marketing and Economics at NYU Stern, she aspires to impact the world through a career that fuses the branding aspect of CSR as well as integrates sustainability into both innovative start-ups and well-established corporations—ideally in either the retail or food industries. You can usually find her exploring the city through concerts or local eateries, finding some reason to be out and about as much as possible. If you’re ever in need of a +1 to attend a random speaker event, check out a new exhibit, or just grab coffee and have deep talks about life with, she’s almost always down!


Cayley boyd

director of OPerations

Cayley is a junior at NYU Stern studying Finance and Management. Originally from Malibu, California, she hopes to pursue a career in Management Consulting before venturing out to start her own company. Before college, she was a competitive equestrian, but now enjoys yoga, Friends reruns, brunching, and traveling. Beyond EEG, she is a member of 180 Degrees Consulting and Alpha Sigma Tau. Please reach out to her if you need someone to talk to about anything—particularly dessert and brunch spots!