In the words of Ayah Bdeir, "LEGO has essentially taken the concrete block, the building block of the world, and made it into the building block of our imagination. We want to make every single interaction in the world into a ready-to-use brick."
Imagine a set of electronics as easy to play with as Legos. Ayah Bdeir discusses littleBits, a set of simple, interchangeable blocks that make programming as simple and important a part of creativity as snapping blocks together.
Ayah Bdeir is an engineer and artist, and is the founder of littleBits and karaj, an experimental art, architecture and technology lab in Beirut.