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The Entrepreneurial Exchange Group is the leading resource for undergraduate entrepreneurial interests at New York University's Leonard N. Stern School of Business.


Professor Cynthia Franklin's 7 rules of ideation


Professor Cynthia Franklin of the W.R. Berkley Innovation Lab led EEG's first workshop of the spring 2017 semester. Professor Franklin spoke about the ideation process and how to go about creating a product that people actually want. Here are Professor Franklin's 7 Rules of Ideation:

1. Put passion (for your idea) aside (be passionate about customer)
2. Be willing to go where the evidence leads
3. Make finding a compelling value prop front & center
4. Get inside your customer’s head
5. Understand the job to be done
6. Survey the landscape
7. Listen and learn